This is just one of those cars. A car you either love or hate at first glance. The Altezza itself was marketed in Europe as a Luxury car that we all know as the Lexus is200 or 300. This car was targeted at business men and people who wanted a luxury style car but with the reliability of a Toyota. The same went for the Altezza which was Italian for “highness” in Japan. This car was a sport luxury car which was supposed to attract a more upper class type of customer. A car to go up against Mercedes and BMW. More>>>